In support of world class cancer research, right here in Canada!

We are very inspired by our customers, and the personal stories you share with us. It is our customer’s choice of e&e that enables us to partner with and support organizations that are making a real difference in our communities across Canada.

Like so many Canadians, cancer has impacted our closest friends and family. In 2021, it is such a privilege to partner with The Princess Margaret Cancer Centre.

You may have heard about The Purpose Package from The Princess Margaret Cancer Centre.

While 100% of the profits support cancer research at The Princess Margaret Cancer Centre, your order also supports the Canadian companies that make the products found inside, including e&e!

Inspired by customers and driven by community, we believe jewelry is a powerful part of everyone’s journey because of the way wearing it makes us feel.

We’ve heard so many stories from our customers about why they purchase e&e. Sometimes it’s a jewelry piece that you buy for yourself to feel good and look great. A pick-me-up, a reward, a perfect addition to complete your personal style with confidence.

It may be a gift for a special occasion for someone dear to you. Sometimes, it’s a symbol of spirit, energy, and hope that one of our pieces inspires in you or in others on a personal journey.

These are some of the reasons that our customers buy our jewelry, and why we put an emphasis on inclusivity through engagement, design, and quality.

As an independent small business, we focus on making a big impact in our communities, partnering with diverse local and national organizations in support of important initiatives every year.

Being part of The Purpose Package means a lot to me, as I lost my aunt to cancer within the last year, and a distant relative in the last weeks. My aunt’s courage and confidence was contagious, in the face of the diagnosis and multi-year battle. Strong, peaceful, balanced, and selfless despite all challenges, a true fighter during and beyond her journey.

I see these same values reflected by The Princess Margaret, and being part of this project is a perfect way to honour my aunt’s cancer journey.

You can support the amazing work of the The Princess Margaret Cancer Centre by ordering The Purpose Package today.

The official Purpose Package campaign was announced in April 2021 and 100% of proceeds will support life-saving cancer research at The Princess Margaret Cancer Centre.

A little more about The Princess Margaret Cancer Foundation and the amazing work they do to raise funds and rally support for cancer research as one of the world's top 5 cancer research centres.

The Princess Margaret is a gem in our own backyard, home to the Canada's largest cancer program:

They treat more than 200 types of cancers, including Canada's rarest and most complex cases.

They lead the world in clinical trials (with 22% of patients participating in trailblazing treatments, almost double the national averages of Canada, the United States, and the United Kingdom.)

They are globally renowned for their game-changing scientific achievements and exceptional patient treatment and care.

The Princess Margaret Cancer Center “Courage to Conquer” statement means so much to us in honour of our closest loved ones and their cancer journeys.

We feel so honoured to have our e&e Classic 2.0 hoop earrings as one of the select pieces in the Purpose Package, alongside some amazing Canadian companies.

Thank you so much to The Princess Margaret Cancer Center for including eLiasz and eLLa Jewelry in the Purpose Package.

More importantly, thank you to the Princess Margaret Cancer Center and all of the amazing staff, advocates, and volunteers for the amazing ongoing breakthrough cancer research in support of all Canadians, and the world.

With the purchase of a Purpose Package box, you will also receive a 20% eLiasz and eLLa discount as a small thank you from all of us at e&e for your support of The Princess Margaret Cancer Center.

Kristen Mackie

Owner & Creative Director
eLiasz and eLLa Jewelry Inc.